Ryan Falconer, Managing Director of Ryster
A few well-chosen tweaks can transform a website from a sitting duck into a money-making machine. Edinburgh web design specialist Ryster shows us how it’s done.
Socialise and Shout it Out – Blogging and interacting on social media platforms not only increases profitability, it’s fun and can give you a lot of valuable insight into your customers’ needs and opinions. Make sure you have an RSS feed – it lets your fans stay up to date with your news, and it’s good for SEO, which brings us on to…
Optimise! Don’t be spammy, but realise that blog posts and web content are the place to add keywords, and therefore optimize your search presence. Make use of tags and categories, and have your list of keywords to hand when writing blog posts.
Newsletters – another way of continuing the conversation and spreading content and links to your website. Most of us get loads of emails every day that we never read, which is why it’s important to create an effective email campaign strategy.
Be Accurate – It can be pain checking over and over for the little details and mistakes, but it’s typos, spelling errors, weird formatting and broken links that will send visitors running. Even the best writers and designers fail to spot their own mistakes after they’ve been staring at a project for hours, so this is where a professional quality tester or proofreader is worth the investment. Also, while accuracy is important, it’s best to keep the user in mind, and avoid unnecessary jargon, or explain technical terms in plain English.
Interpret Analytics – Modern analytics show us everything from visitor cities and devices to real-time user flow. We can start by having a look at the most popular and least popular pages and figuring out our own personal X factor that will keep customers “in the flow”.
Stop Press! An under-used resource in the world of Internet marketing, the press release is a powerful way to spread the word to print journos and online bloggers looking for news to fill those column inches. What’s more, you’re not only sharing your message, but any articles about your brand create valuable backlinks, which are vital for good SEO performance.